WMATA IT Ambassador Logo Design

Overview

I was asked to create a logo for the IT Ambassador program at the new DC Metro headquarters.  This logo was used on both printed material as well as swag such as tee shirts to identify which employees were a part of the program and available to help their colleagues with setting up their work station.

Process

I used the CRAP Design Principals to guide the look of the logo.  My process included working with the client on choosing the color combination as well as the shirt color to looks best.  After we decided on the color, I knew I wanted to use a icon that represented IT in a way, so I used the internet icon as the “O” in ambassador.  I then played with different combinations of the chosen colors until the client settled on a color combination that they liked.